The Role of French Electronic Music on the International Scene
Managing director of Billboard France, Ulysse Hennessy began his career as a music producer. In particular, he obtained a platinum record in 2019. He then joined the mergers and acquisitions teams at Deezer and then Rothschild & Co, before launching Billboard in France at the beginning of 2025, with the support of So Press. It is the first French edition in the history of Billboard, a reference media with more than 100 million subscribers worldwide.
Now Head of Global Marketing & International Strategy for the 40 billion-streamed artist “DJ Snake”, Nicolas Nekouche has gone through all aspects of the music industry. Initially an artist/producer, touring and releasing for almost 10 years, he then created his own independent music agency before joining the ranks of Universal Music for 4 years as an A&R and Project Manager. These experiences allowed him to have an integrated vision of the journey of a work, from its creation to its audience. Constantly in contact with the most important markets in the industry, he has been able to implement a number of strategies and develop a global network of professionals and artists allowing him to have a complete perception of the music market.
Initially a promoter in Lyon, which he left in 2014 to settle in Berlin, Étienne Héraud returned to France in 2023 to found Atlas Artists with Live Nation France; an agency specialized in electronic music, offering services such as artist booking, management, B2B consulting and event production.
Within Atlas, Etienne pursues management activities with renowned artists such as Mind Against and The Hacker and develops a very large catalog of artists whose representation the agency ensures in France, including Solomun, FISHER, Amelie Lens, Amelie Lens, Mathame, Mathame, Mathame, Mathame, ANOTR, Mathame, Mathame, Mathame, Mathame, Mathame, Mathame, Mathame, Mathame, Mathame, Mathame, Anotr, Mathame, Mathame, Mathame, Mathame, Mathame, Mathame, Mathame, Anotr, Mathame, Mathame, Mathame, Mathame, Mathame, Mathame, Mathame, Mathame
In addition to these activities, Étienne is actively involved in the production and co-production of musical events: Brunch Electronik (Paris, Lyon, Bordeaux), Château de Chantilly Open Air as well as numerous shows in Paris (Zenith, Olympia, Olympia, Elysée Montmatre etc.) and in the provinces.
15 years of experience and his expertise in the music industry have allowed him to contribute significantly to the promotion and distribution of electronic music on the international scene. Whether in collaboration with established festivals or through independent projects, it plays a key role in creating experiences for electronic music lovers today.
14:00 - 14:30