The golden age of live entertainment
Bertrand Nadeau is CEO of OMD France. Since 2016 within the group, he was previously CEO of FUSE, an OMG entity dedicated to sports marketing and media and cultural partnerships, then CEO of Omnicom Media Group (OMG) France, where he supported the group's agencies and entities in their growth and diversification of their activities, and from 2016 to 2021.
Before joining the Omnicom Group, Bertrand Nadeau held various positions in the management of French and international media groups. Among other things, he was in charge of monetization and partnerships for the MSN portal at Microsoft Advertising from 2007 to 2010. In 2010, he joined the TF1 group to develop the advertising agency's digital special operations activities. There, he managed all the monetization of diversification activities (sponsorship, brand content, short programs, licensing) as Deputy Director of TF1 Publicity 361.
Elisha Karmitz is the CEO of the mk2 group, which he has managed since 2014. With more than 20 years of experience in the cultural industries, he has played a key role in diversifying the group's activities.
A producer of award-winning documentaries and feature films, he co-produced Mountains May Depart by Jia Zhang-Ke, It's Only the End of the World by Xavier Dolan, The Worst Person in the World by Joachim Trier and The Nature of Love by Monia Chokri.
It is also behind innovative initiatives such as the Cinema Paradiso festival, a pioneering event combining cinema, music and gastronomy, and mk2 VR, the first permanent space in Europe dedicated to virtual reality.
In 2024, Elisha Karmitz oversaw the launch of Mk2.alt, a structure dedicated to the distribution of unconventional and non-cinematic content. Through the YouTube label Ciné-Club by mk2, he also supported the exceptional success of the documentary Kaizen, a groundbreaking event that broke records both in movie theaters and on YouTube.
I graduated from Celsa, “Marketing and Advertising” option. After a few years in the world of literary publishing and semiology and qualitative studies firms, I was hired by EMI Music in 1993 where I spent 3-4 years as a product manager (Charles Aznavour, Daniel Chenevez, Soon E MC, but also the catalog fund, Edith Piaf, Charles Trenet, Mike Brant, Julien Clerc,...); I then continued my career with the Epic Label,...); I then continued my career with the Epic label at Sony Music where I held the position of Marketing and Image Director at the Local Catalog. At that time, my roster included artists as varied as NTM, Pascal Obispo, Pascal Obispo, Tété, Ridan, Benjamin Diamond, Patrick Fiori, Malia, La Grande Sophie, Pleymo...
In June 2003, I left Sony Music to start my advice company, Persona Non Grata. I then enjoyed the pleasures of independence for 7 years by working only on projects that I liked: the IV My People label by Kool Shen, Lickshot Entertainment (the management of JoeyStarr and the BOSS label, of Tété, Tété, Tété, Etienne de Crécy, Dax Rider, Matt, Lady Laistee...). I also started working outside of music: video games, cinema, cinema, telecom, internet and virtual worlds; in particular the transmedia project Black Mamba and Orange's streaming platform, WorMee.
At the end of my mission on WorMee, in July 2010, I joined Orange in the Brand Department as Music Brand Manager. Initially in charge of creating the sound identity of the Orange brand, I was required to manage, transversely, for the entire Group, everything related to music, sound, voices, whether in advertising, institutional communication, internal communication,... in customer relations (call centers, points of sale), or even in the product experience (sounddesign), etc.