The golden age of live entertainment
Bertrand Nadeau is CEO of OMD France. Since 2016 within the group, he was previously CEO of FUSE, an OMG entity dedicated to sports marketing and media and cultural partnerships, then CEO of Omnicom Media Group (OMG) France, where he supported the group's agencies and entities in their growth and diversification of their activities, and from 2016 to 2021.
Before joining the Omnicom Group, Bertrand Nadeau held various positions in the management of French and international media groups. Among other things, he was in charge of monetization and partnerships for the MSN portal at Microsoft Advertising from 2007 to 2010. In 2010, he joined the TF1 group to develop the advertising agency's digital special operations activities. There, he managed all the monetization of diversification activities (sponsorship, brand content, short programs, licensing) as Deputy Director of TF1 Publicity 361.
Elisha Karmitz is the CEO of the mk2 group, which he has managed since 2014. With more than 20 years of experience in the cultural industries, he has played a key role in diversifying the group's activities.
A producer of award-winning documentaries and feature films, he co-produced Mountains May Depart by Jia Zhang-Ke, It's Only the End of the World by Xavier Dolan, The Worst Person in the World by Joachim Trier and The Nature of Love by Monia Chokri.
It is also behind innovative initiatives such as the Cinema Paradiso festival, a pioneering event combining cinema, music and gastronomy, and mk2 VR, the first permanent space in Europe dedicated to virtual reality.
In 2024, Elisha Karmitz oversaw the launch of Mk2.alt, a structure dedicated to the distribution of unconventional and non-cinematic content. Through the YouTube label Ciné-Club by mk2, he also supported the exceptional success of the documentary Kaizen, a groundbreaking event that broke records both in movie theaters and on YouTube.
I graduated from Celsa, “Marketing and Advertising” option. After a few years in the world of literary publishing and semiology and qualitative studies firms, I was hired by EMI Music in 1993 where I spent 3-4 years as a product manager (Charles Aznavour, Daniel Chenevez, Soon E MC, but also the catalog fund, Edith Piaf, Charles Trenet, Mike Brant, Julien Clerc,...); I then continued my career with the Epic Label,...); I then continued my career with the Epic label at Sony Music where I held the position of Marketing and Image Director at the Local Catalog. At that time, my roster included artists as varied as NTM, Pascal Obispo, Pascal Obispo, Tété, Ridan, Benjamin Diamond, Patrick Fiori, Malia, La Grande Sophie, Pleymo...
In June 2003, I left Sony Music to start my advice company, Persona Non Grata. I then enjoyed the pleasures of independence for 7 years by working only on projects that I liked: the IV My People label by Kool Shen, Lickshot Entertainment (the management of JoeyStarr and the BOSS label, of Tété, Tété, Tété, Etienne de Crécy, Dax Rider, Matt, Lady Laistee...). I also started working outside of music: video games, cinema, cinema, telecom, internet and virtual worlds; in particular the transmedia project Black Mamba and Orange's streaming platform, WorMee.
At the end of my mission on WorMee, in July 2010, I joined Orange in the Brand Department as Music Brand Manager. Initially in charge of creating the sound identity of the Orange brand, I was required to manage, transversely, for the entire Group, everything related to music, sound, voices, whether in advertising, institutional communication, internal communication,... in customer relations (call centers, points of sale), or even in the product experience (sounddesign), etc.
With over 20 years of international experience between the United Kingdom, the United States and South Korea, Virginie Picot has developed an artist-centered approach to create significant partnerships with VIPs, actors and artists, while establishing herself as an expert in branded entertainment.
Virginie began her career in the music, advertising and entertainment sectors in London before turning to Luxury in Paris, then managing the New York offices of Iconoclast as a producer.
Now the founder of the VP Consulting Group agency, she designs tailor-made collaborations, integrating varied cultural dimensions, and creates unique synergies for prestigious international brands such as Lacoste and Moët Hennessy, two loyal customers for several years.
Driven by her passion for Korean culture, Virginie has positioned herself at the forefront of the global expansion of the South Korean entertainment industry. By immersing herself in this dynamic universe, she has been able to develop a trusted network with key local players and now collaborates with international brands to connect them to Korean talent, giving birth to culturally rich and strategically impacting projects. She is also the exclusive commercial agent for Zion.T outside of Korea, a visionary artist who has collaborated with figures such as G-Dragon and JungKook (BTS).
Her work goes beyond traditional roles, combining artist representation, VIP casting, and brand entertainment strategy to create collaborations that resonate both globally and locally, generating cultural and commercial impact.